About

Born in Denmark. Raised by the culture - in nightlife and wellness - Lover is hydration without compromise.

Cold. Clean. Impossible to ignore. We don't quench thirst, we plunge it.

Infused with mineral and electrolytes, Lover flows through your body, infusing you with the good that you deserve.  Deeper than your average water - Lover slips into your gym bag, your afterparty, and your morning routine. 

We move through cities, bodies, and moods. From the velvet of night to the glow of morning-after sweat, Lover is the drink that flow everywhere, matching your needs. 

A love-note to your body, the people, the dedication, the work, the passion and the endless opportunities. 


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Created by Creators

This isn’t an average formula. It’s a creative act.

A close frustration turned opportunity – Lover was dreamed up by the cultural insiders, who not only understood the scene, but helped shape it. — artists and entrepreneurs with the same ambition: hydration that feels and looks good. 

We’re a collective of creators who believe that what you drink should reflect how you live — Healthy, sharp, and just enough to keep it interesting.

The Lover group includes visionary minds from across fashion, culture, wellness, and nightlife. We’re the Lover family.